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Project topics and materials on "Marketing of library services"

• 1. MARKETING OF LIBRARY SERVICES IN ACADEMIC LIBRARIES

  » CHAPTER ONE   INTRODUCTION   Background to the Study Libraries are the knowledge and information foundation of any nation. A library collects, organizes and makes information resources accessible to all kinds of users regardless of their ages, background and interests. Islam (2004) defined library as a learned institution equipped with treasures of knowledge, maintained  organized and managed b...Continue Reading »

  Item Type: Project Material |  50 pages |  6,196 engagements |